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on Conversion Rate Optimization

Testimonial Messaging A/B Test Increases Conversion Rate by 22%

This case study is one part of a series of A/B tests conducted by Buildium, a property management software company, that is used to manage more than 600,000 residential units in 31 countries worldwide. The aim of these tests was to market their product to a wider range of property managers. Background Buildium’s competitors have pigeonholed us […]

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