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on Conversion Rate Optimization

A/B Test Ideas For Fashion eCommerce Websites

The face of fashion ecommerce is undergoing a change. The transition from a brick-and-mortar store to an online one is accompanied by perennial problems, leading to a high return rate of ordered items. However, the online fashion and apparel industry continues to adapt to this change through use of new technologies and strategies. Other than […]

Analyzing User Behavior for Smarter A/B Testing | Use Cases for Travel Industry

Knowing how your users interact with your website helps you learn what motivates or stops them from converting. Naturally, analyzing user behavior (or visitor behavior) is the first step that enterprises operating online should take toward conversion optimization. Travel enterprises, particularly, majorly run their business online. Studying and understanding visitor behavior is, therefore, essential for […]

How RuneScape Leveled Up Revenue Through Process-Driven CRO

The following is a case study about how RuneScape followed a structured conversion optimization (CRO) program to increase revenue on its website. About RuneScape RuneScape is a fantasy massively multiplayer online role-playing game (MMORPG). It was developed by Jagex and launched in January 2001. The popularity of the game is enormous. RuneScape has welcomed over […]

Resolving User Pain Points Across eCommerce Conversion Funnel

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double to $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get […]

100+ Essential CRO Terms to Help You Conquer Conversion

Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This post aims to help you by bringing all popular CRO terms — basic as well as advanced — at one place. To make the list comprehensive, the terms […]

3 Ways to Increase Conversions Using Heatmaps

Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show […]

A/B Testing + Clickmaps = Awesomeness

Do you know where visitors are clicking on your website homepage? Do you know which parts of your website are hotspots that attract visitor attention? You can, of course, fire up your web analytics tool and tell me that 20% visitors go to sign up page after visiting homepage but that information doesn’t tell you […]

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