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on Conversion Rate Optimization

5 Ways Website Heat Maps and Visual Analytics Help You Read Visitors’ Minds

Before we talk about website heat maps, let’s talk about people. There are two kinds in the world. Those who see A/B testing (and Conversion Rate Optimization by extension) as gambling and those who see it as science. Gamblers want quick wins; they resort to best practices without bothering with research. The scientists, however, are methodical; they follow a […]

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