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on Conversion Rate Optimization

This A/B Test Proves that Time is Money (Almost)

Well Benjamin Franklin said it first. The wise folks took it on from there and ever since every kid and adolescent on the planet has been fed the advice as age-old wisdom. ‘Time is money’ could easily go down in the hall of fame of ‘all-time epic phrases’. And now we have an A/B test to […]

Headline AB Test: Clarity Increased Sales by 89.97%

Let’s get started with some facts about headlines: You have 10-20 seconds to make an impact with your headline Users prefer straight headlines to subtle ones With all that being said, I think it’s fair to conclude that a headline is one of the most important elements on a webpage. They are the best “low-hanging […]

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