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on Conversion Rate Optimization

A Guide to Using Google Analytics Metrics and Dimensions for Conversion Optimization

Conversion Rate Optimization for a website starts with tracking website performance and identifying areas of improvement. This task is best done using a web analytics tool. Although there are innumerable web analytics tools available, Google Analytics (GA) is the most widely used tool across all websites — owing to its comprehensive reporting system, and free availability. […]

Say hello to Google Analytics plugin for Visual Website Optimizer

Visual Website Optimizer’s integration with Google Analytics is automatic, which means you don’t have to modify your existing GA or VWO only in anyway. While creating a test, simply enable this integration option with the click of a button. What this integration does is that it pushes VWO variation data into GA’s custom variable report, […]

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