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on Conversion Rate Optimization

Micro and Macro Conversions | Choosing the Right CRO Metrics

Clearly defining the key performance indicators, or KPIs, is the first step to any Conversion Rate Optimization (CRO) campaign. It is only through tracking and measuring results on these KPIs that a business can optimize for growth. The KPIs in CRO can be broadly divided into two categories: macro and micro conversions (or goals). Macro […]

Kickstart Your Personalization Program With This 4-Step Guide

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users through personalization. There is a large amount of data across the Internet that reinforces the power of website personalization. CMO by Adobe, for example, compiles interesting data about personalization from different sources to present a complete picture on personalized marketing: […]

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