on Conversion Rate Optimization

8 Effective Best Practices for SaaS Lead Nurturing Campaigns

Okay, let’s look at some numbers. Companies with strong nurturing programs produce 50 percent more leads at a third less the cost. (Forrester report) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report) As a marketer, you may be sold on the importance of lead nurturing, but perhaps […]

10 Must-Try Lead Nurturing Campaigns for SaaS

You got a good amount of people to signup the landing page of your SaaS product — great! But the more daunting task is to convert these leads into paying and loyal customers. According to, 40-60% of users who signup for your software or SaaS application never come back. One of the top approaches […]

[Webinar] 10 Conversion Killers and How to Fight Them

In our first webinar this year, we teamed up with GetResponse to talk about 10 critical reasons why you could be losing out on conversions. The webinar was focused on identifying the current common mistakes and pitfalls across marketing emails and landing pages, and ways to overcome them. Landing pages and emails often go hand […]

5 Parts of a Highly Converting Email – Analysis for Optimization

When it comes to lead generation or customer communication, email marketing is still the preferred medium for a lot of businesses. And, for good reasons. Email marketing can help businesses generate 138% more revenue. 60% of marketers report that their email marketing efforts produce healthy ROI. Email even beats the most popular social media platforms […]

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