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on Conversion Rate Optimization

Reducing Choices on Landing Page Increased Revenue by 19%

This case study has been written by Carlos Romero of QualityTraffic.nl, a certified partner of VWO. The Company Pluimen.nl is a Dutch company that sells gift vouchers which can be redeemed for services such as sauna, paintball, dining, among other experiences. Pluimen uses its homepage as a landing page for people searching the term ‘gift voucher’ and […]

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