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on Conversion Rate Optimization

Facebook Login Reduces Ecommerce Sales (Case Study)

It is generally accepted that an easy ecommerce checkout experience will result in increased sales and better conversion rates. One of the best ways to do that is to provide Facebook login during the the checkout process. After all, research from Social Labs shows that almost 50% of ecommerce visitors are logged in to Facebook […]

Even wine companies use A/B testing: 201% increase in conversions

Being in business since 1980, Majestic Wines (MW) is a known name in UK’s very-competitive retail wine market. With the desire to increase the reach of their business, the company launched their online store,, to cater to their global clientele. This case study deals with a series of optimization tests they recently concluded, which […]

Ecommerce A/B testing: Larger product images increase sales by 9%

Today’s study is very useful for eCommerce companies. It shows why using larger product images on your category or product pages might be better than providing product information. Conversion rate optimization agency Optimics used Visual Website Optimizer to run an A/B test on the site of their client MALL.CZ. The company is the Czech Republic’s […]

How AquaSoft increased their sales by 20% doing A/B split tests in multiple phases

AquaSoft was founded in 1999 and is a pioneer in photo presentation software. Their products cover a wide range from slide show creation, desktop publishing, photo books, etc. They recently candidly shared details from their latest A/B testing project, where they used Visual Website Optimizer for increasing sales from their eCommerce site by 20%. Here […]

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