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on Conversion Rate Optimization

VWO eCommerce Cart Abandonment Report 2016

Cart abandonment has long been one of the biggest pain points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60% across all websites. In other words, 6 out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to […]

One-Stop Shop for eCommerce Conversion Optimization Resources

The eCommerce industry is incredibly competitive. While new online stores find it difficult to lure customers, existing players toil to consolidate their market share. Since acquisition channels, by their nature, decay over time, the key to unlocking growth is Conversion Rate Optimization (CRO). The differentiating aspect of CRO is that it can be practiced by […]

100 Quick And Snackable eCommerce Statistics

I face this problem a lot. I never find relevant stats for a research at a flash bolt speed. It takes a search phrase and some patient and calm fishing before the desired figures can be pulled out. Information like statistics should be readily available. The figures and decimals are intimidating enough and then if […]

Why Banner Blindness Shouldn’t Scare You

Let me present to you one of the most painful facts from the online advertising industry: Web users almost never look at anything that looks like an advertisement! In fact, they are more likely to survive a plane crash than click on a banner ad. As the Internet has evolved over time, web users have […]

Is Above-The-Fold Really Dead?

You must have heard the age-old saying, “Do not judge a book by its cover.” Well, it doesn’t quite apply to the World Wide Web. In fact, here the case is just the opposite. A study revealed that web users only take 50 milliseconds — or 0.05 seconds — to form an impression about a […]

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