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on Conversion Rate Optimization

A/B test proves that women find bearded men more attractive

Yes, you heard that right. The age old debate has finally been put to rest. For many years now, researchers have presented us with conflicting studies about whether women find bearded men more attractive or the clean-shaven ones. For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies […]

15 Essential Elements of an Effective eCommerce Product Page

This post was updated on 19/12/2016. Give it a fresh read for more information and insights on essential elements of an eCommerce product page. Product pages are the doorways that lead to revenue and conversions for eCommerce. A good eCommerce product page plays a pivotal role in taking a customer from just browsing to actually […]

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