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on Conversion Rate Optimization

5 ways shopping cart security and suggestive aesthetics improve conversion rates

For many websites, getting visitors isn’t the hardest part; it’s turning those visitors into buyers that’s really challenging. And, while compelling copy, targeted marketing efforts, and product details all play a role in conversion, there are at least two other areas that greatly impact a website’s ability to sell: security and design. Both of these […]

Top 10 eCommerce Websites (by Conversion Rate)

The Nielson Company regularly releases data for conversion rate of different websites via its MegaView Retail service. The data (as of March 2010) for top 10 online retails by conversion rate is analyzed in this post. The objective of this list is to give you an idea about to what extent these retailers have been […]


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