Note: This is a guest article written by Josh Mendelsohn, VP of Marketing at Privy. Any and all opinions expressed in the post are Josh’s. Let’s cut right to it. We all suck at conversion. According to E-marketer, 98% of online traffic leaves a site without filling out a form or completing a purchase. That […]
Tag Archives ecommerce conversion optimization
How to Leverage eCommerce Conversion Optimization Through Different Channels to Maximize Growth
Note: This is a guest article written by Sujan Patel, co-founder of Web Profits. Any and all opinions expressed in the post are Sujan’s. “If you build it, they will come” only works in the movies. In the real world, if you’re serious about e-commerce success, it’s up to you to grab the CRO bull […]
How Agencies Should Approach Conversion Optimization for eCommerce | An Interview with AWA Digital
Going ahead with our interview series, this time we are in conversation with Johann Van Tonder from AWA Digital. Johann, is the COO at AWA Digital, a leading international Conversion Optimization (CRO) agency, specializing in eCommerce. He is also the coauthor of the book E-commerce Optimization, out in January 2017. He speaks about how […]
All You Need to Know About eCommerce Conversion Optimization | An Interview with Tomasz Mazur
The following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working as a consultant with Peaks & Pies. Tomasz has several years of experience working on eCommerce conversion optimization and UX. He has previously worked with Zalando, Europe’s leading online fashion website. Tomasz Mazur, Conversion Rate Optimization expert at Peaks & […]
Replacing Drop-Down on an eCommerce Store Increased Revenue by 56.43%
Drop-downs are almost a rule on eCommerce websites. Most sites accept them as “standard” and an inevitable part of their design. Not many dare to question their usability, even when eye tracking studies have shown that drop-downs annoy visitors. Apparently, our eyes move faster than our mouse. So when we move the mouse, we have […]
Top 3 eCommerce Conversion Trends of 2013 You Must Adopt Right Now
There’s so much that you can improve on an eCommerce website. You have product pages, images, videos, checkout process, copy, pricing strategies, and so much more. Chances are, you are probably all pumped up about improving the conversion rate of your website if you’re about to set up your first A/B test. But with so […]
