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on Conversion Rate Optimization

How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

About ZALORA Founded in 2012 by Rocket Internet, ZALORA is the fastest growing online fashion retailer in Asia, currently operating in 10 countries in the Asia Pacific (APAC) region – Singapore, Hong Kong, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam as well as Australia and New Zealand under the name THE ICONIC. In its four years of […]

CRO Industry Insights from Our In-App Survey Results

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use” A/B testing software in the industry, he didn’t know how big it’s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry. Now when we look back at […]

How to Write High Converting Product Descriptions for eCommerce

This blog post was updated on 16/12/2016. Give it a fresh read to know what we have changed and to get new insights. The best eCommerce product descriptions create an impression at once. They communicate value, get people excited, and make them switch from visitors to customers instantly. A high converting description is not just […]

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