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VWO BLOG

on Conversion Rate Optimization

Tag Archives ecommerce ab testing

About ZALORA Founded in 2012 by Rocket Internet, ZALORA is the fastest growing online fashion retailer in Asia, currently operating in 10 countries in the Asia Pacific (APAC) region - Singapore, Hong Kong, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam as well as Australia and New Zealand under the name THE ICONIC. In its four years of existence, ZALORA has raised $238…

I really couldn't understand this at first. After all, we live in the modern age of social media, content marketing, and all that good new web stuff, so why do we still need to worry about collecting emails? I mean, email was invented in 1978, and it's as far from modern technology as the original Dodge Magnum (introduced in the same…

This is a follow-up post on the VWO webinar, which was conducted on October 29th, 2014. Since there were many questions that Christian couldn't address during the webinar from our live audience, he took out time to answer each one of them later and we're extremely thankful to him for the effort. You can scroll down to see the Q&A.…

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use” A/B testing software in the industry, he didn’t know how big it’s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry. Now when we look back at how things have changed over…

Imagine yourself looking for the latest book by your favorite author on Amazon. You find it, add it to cart but just then the magical words ‘Free Shipping’ grab your attention. You immediately get up for a victory dance but alas, there is a catch: the offer is only applicable on orders above a certain amount. We all know what happens…

This blog post was updated on 16/12/2016. Give it a fresh read to know what we have changed and to get new insights. The best eCommerce product descriptions create an impression at once. They communicate value, get people excited, and make them switch from visitors to customers instantly. A high converting description is not just appealing but also offers complete…

It’s okay to feel excited when you find some actionable conclusions from your customer surveys. You almost know for sure that the moment you implement the necessary changes on your website, your website sales or conversions will increase. You give the users what they want, how can it possibly go wrong? Our customer, FreestyleXtreme, also implemented their customers' suggestion on…

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