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on Conversion Rate Optimization

7 Common Pitfalls of Call to Action Design

CTAs are your gateways from one stage of the conversion funnel to the other. Together, they lead to a final revenue conversion in the last stage of your funnel. It means a Call to Action gone wrong at any stage is a conversion gone wrong. It’s critical for your business that your CTAs be properly designed. An ideal […]

9 Irresistibly Smart Copywriting Examples for Better Conversions

I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard […]

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