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VWO BLOG

on Conversion Rate Optimization

Tag Archives copywriting for higher conversions

Copy tweaks are the easiest of the lot. There’s usually no hassle of running to the designer or the web development team to get things done. You can be on your own and do it all. And when you use A/B testing software that provides a What You See Is What You Get Editor (like Visual Website Optimizer), the job…

What is it that makes the visitors brain tick? That makes them overcome that "browsing" phase and become a lead or a sale? While I wouldn’t say that all the credit for conversion goes to the copy, but it certainly influences visitors’ decisions to a great extent. After all, words make people relate and understand things better. Consumers are getting…

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