on Conversion Rate Optimization

7 Proven Ways to Improve Website Readability and Boost Conversions

Here’s the thing: nobody reads copy. With the human attention span becoming less than that of a goldfish (eight seconds against nine), writing an engaging copy is a challenging task. According to past research published by Nielsen Norman Group, 79% users scan any new page they come across and only 16% read word by word. The same holds […]

How to beat most professional copywriters (webinar slides and video)

We recently presented a webcast titled “How to beat most professional copywriters” with Dr. Karl Blanks, the co-founder of Conversion Rate Experts. He has over 9 years of experience helping clients like Apple, Google, Facebook and Sony increase their conversion rate through smart copywriting. In the slides and video you’ll find: Three real world copy […]

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