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on Conversion Rate Optimization

[Infographic] A Newbie’s Guide to A/B Testing

Imagine that you’re redecorating your house. You head to the hardware store to buy some paint, where you and your friend flick through shades in the catalogue. However, while you like soft apple green, your friend likes blueberry white. So what do you do? You bring home two swatches and paint some test patches to see how […]

Why Banner Blindness Shouldn’t Scare You

Let me present to you one of the most painful facts from the online advertising industry: Web users almost never look at anything that looks like an advertisement! In fact, they are more likely to survive a plane crash than click on a banner ad. As the Internet has evolved over time, web users have […]

5 Consumer Insights from VWO eCommerce Survey 2014

With more than $262 billion in annual spend last year and the figure projected to touch a massive $370 billion in 2017, online shoppers are the most important piece of the eCommerce jigsaw. And as these consumers mature, converting them to customers can become increasingly difficult. So VWO set out to survey more than 1,000 online shoppers to find […]

Why Understanding Your Audience Matters – Good Design Produces Bad Results

Uncommon Knowledge trains psychologists, therapists and other mental health practitioners by providing them tried and tested self help and psychology information. Their self-help programs are also open to the public and are easy-to-understand for everyone. Founded in 1998, the company switched to the online world in 2000 to widen its customer base on an international […]

Removing 3 form fields increases customer registrations by 11%

Blivakker.no is Norway´s leading online beauty shop with approximately 20,000 visits per day. In September 2012, they performed  an A/B-test of the site registration form using the A/B testing software Visual Website Optimizer. They were aware that the site had an overly complicated registration process, but wanted to collect actual data to support the suspicion. The goal […]

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