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on Conversion Rate Optimization

Multivariate testing case study and tutorial on increasing conversion rate

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates. Essentially, there are five steps to increasing conversion rate: Identify a challenge Define your test hypothesis Decide whether to do A/B testing or multivariate testing Run the test and analyze results Derive lessons from […]

Bunch of small, new features in Visual Website Optimizer

In the last two days, we have released a bunch of small, unrelated new features in Visual Website Optimizer. Here they are: Exclusion of IPs: this was a much-requested feature to be able to exclude certain office IPs from getting tracked during tests. This wasn’t previously possible and hence caused some bias in the test […]

Visitor Segmentation for A/B and Multivariate Tests

Most of the times you create and run A/B tests on all your website visitors. But there may be cases when you would like to test your ideas only for a particular segment for visitors. For example, you may want to test if a stripped down layout of website works better for returning visitors. Or […]

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