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on Conversion Rate Optimization

7 Tools to Level Up Your Content Promotion Game

We live in the information age, so naturally there is too much content to read out there! That’s incredible for a reader who’s spoiled for choice, but where do us humble writers begin? Content is the cornerstone of inbound marketing and we all know how difficult it is to write something worthwhile! So most of […]

A Guide to Using Google Analytics Metrics and Dimensions for Conversion Optimization

Conversion Rate Optimization for a website starts with tracking website performance and identifying areas of improvement. This task is best done using a web analytics tool. Although there are innumerable web analytics tools available, Google Analytics (GA) is the most widely used tool across all websites — owing to its comprehensive reporting system, and free availability. […]

5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the world’s best online games services. Its flagship title, RuneScape, was launched 14 years ago and has seen over 240 million player accounts created in that time. Furthermore, Guinness has recognized it as the world’s most prolifically updated massively multiplayer online […]

[Infographic] A Newbie’s Guide to A/B Testing

Imagine that you’re redecorating your house. You head to the hardware store to buy some paint, where you and your friend flick through shades in the catalogue. However, while you like soft apple green, your friend likes blueberry white. So what do you do? You bring home two swatches and paint some test patches to see how […]

Get Hands on With the New VWO Code Editor

We’re passionate about making the process of setting up A/B testing campaigns as simple as possible. Visual editor in VWO has been enabling you to create simple campaigns in minutes without any hassle. This works well for a majority of our users. However, our power users have always asked for a more flexible way to […]

3 Ways Tinkoff Bank Optimized Credit Card Conversions – Case Study

Conversion Rate Optimization (CRO) is a process-oriented practice, which essentially aims at enhancing user experience on a website. It starts with proactively recognizing challenges faced by users across a conversion funnel, and addressing them through various tools and techniques. Tinkoff Bank understands the need for a process-oriented approach to CRO and puts it into practice. […]

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