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Tag Archives conversion rate optimization

Custom Dimensions - NYC – Canva 2015-08-18 18-45-00

You must have heard the age-old saying, “Do not judge a book by its cover.” Well, it doesn’t quite apply to the World Wide Web. In fact, here the case is just the opposite. A study revealed that web users only take 50 milliseconds — or 0.05 seconds — to form an impression about a website!  People judge a website…

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Not too long ago, I was casually browsing the internet and I saw something really amusing. I saw an ad displaying the items that were similar to the ones I had viewed just a while earlier on an online store. Later that day, I found the same ad following me on multiple other websites. It felt like someone who knew…

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Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This post aims to help you by bringing all popular CRO terms — basic as well as advanced — at one place. To make the list comprehensive, the terms have been compiled from a…

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With more than 150 case studies on successful A/B tests performed (woah!), the VWO resource library offers a plethora of actionable tips on conversion rate optimization — to newbie and veteran marketers alike. However, going through all of those case studies at once can be a strenuous task. So, I decided to curate the top 10, the learning from which…

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So you run a test or two, have your moments of virtual euphoria and promise yourself to roll out a meticulous Conversion Rate Optimization (CRO) strategy to increase website sales and revenue. But then… You lose steam, the inspiration wears off, you don’t have the time or the mental bandwidth to conduct the research this "long and winding" process requires. You want quick, Flash-like results, so…

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So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking -- almost on a whim. If your website has also been seeing a similar trend, then you are not alone. On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without completing the purchase process. Why? Because…

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Landing page is the most important piece of puzzle of any well-designed marketing campaign. It’s where the visitors see your offer for the first time and decide to give it a go, or close the window and forget about you. You only have one shot to make a killer first impression, so you’d better do it right. Grab their attention…

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Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. The Goal The website had a three-step registration process for home listings -- Personal Information > Address > Finish. Towards the right, it had a ‘Need Help?’ section with the company phone number and email ID. Underneath, there…

"Take an option" links on Djoser's bookings page

This case study is written by Thijs van der Wal, Conversion Rate Optimization Consultant at Traffic4u, an online marketing agency that uses Visual Website Optimizer to optimize websites for their clients. This post explains how they increased bookings by 33% for Djoser, a major Dutch travel agency, and won the prestigious Gold Award at WhichTestWon's Online Testing Awards 2014. The test: "Take…

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