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Tag Archives conversion rate optimization

Copy of NYC

The eCommerce industry is incredibly competitive. While new online stores find it difficult to lure customers, existing players toil to consolidate their market share. Since acquisition channels, by their nature, decay over time, the key to unlocking growth is Conversion Rate Optimization (CRO). The differentiating aspect of CRO is that it can be practiced by anyone and everyone — new…

[Webinar] 10 Conversion Killers and How to Fight Them

In our first webinar this year, we teamed up with GetResponse to talk about 10 critical reasons why you could be losing out on conversions. The webinar was focused on identifying the current common mistakes and pitfalls across marketing emails and landing pages, and ways to overcome them. Landing pages and emails often go hand to hand in various marketing…

CRO_Tips2016_2

Conversion Rate Optimization (CRO) has greatly risen in popularity across various online industries, in recent years. And in all probability, it’s going to receive even more attention in 2016. However, with the increased recognition and acceptance of CRO, and the ever-changing consumer behavior on the internet, conversion rate optimization has to evolve. As reported in 2015, the usage of the…

Featured image - Travel Website Optimization

Conversions do not come easy for travel websites. Compared to regular eCommerce stores, travel sites have poor conversion rates. This is mainly because travel sites tend to have longer and more complex conversion funnels (owing to elaborate searches and high AOV). When any stage of the funnel is not optimized, users leave. Users require persistent convincing on each stage of…

Common CRO Mistakes

Conversion Rate Optimization is a scientific process. It involves multiple intricate steps that are often time-taking. For this reason, many CRO newbies (and even "experts) try to cut corners. However, they end up making several mistakes. Many times, they miss out on conversions. And sometimes, even worse, they lose revenue. This post aims to make you aware of such common…

7 Tools to Level Up Your Content Promotion Game

We live in the information age, so naturally there is too much content to read out there! That’s incredible for a reader who’s spoiled for choice, but where do us humble writers begin? Content is the cornerstone of inbound marketing and we all know how difficult it is to write something worthwhile! So most of our time goes into writing…

flatDesignb_Blog3(1)

Flat design is easily one of the most popular buzzwords in the current UI/UX space. Especially in the last few years, flat design has been pushed into mainstream. Even the biggest companies are now following this design approach. So what’s the reason for its increasing popularity? Simply put, it works! Flat design can help improve user experience on websites and…

How to Actually Use Google Analytics Metrics and Dimensions for CRO

Conversion Rate Optimization for a website starts with tracking website performance and identifying areas of improvement. This task is best initiated using a web analytics tool. Although there are innumerable web analytics tools available, Google Analytics (GA) is the most widely used tool across all websites — owing to its comprehensive reporting system, and free availability. Google Analytics offers a ton…

Featured Image for Jagex Case Study

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the world’s best online games services. Its flagship title, RuneScape, was launched 14 years ago and has seen over 240 million player accounts created in that time. Furthermore, Guinness has recognized it as the world’s most prolifically updated massively multiplayer online role-playing game, as well as…

A/B testing guide - Infographic

Imagine that you’re redecorating your house. You head to the hardware store to buy some paint, where you and your friend flick through shades in the catalogue. However, while you like soft apple green, your friend likes blueberry white. So what do you do? You bring home two swatches and paint some test patches to see how they compare to one another…

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