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on Conversion Rate Optimization

Why Banner Blindness Shouldn’t Scare You

Let me present to you one of the most painful facts from the online advertising industry: Web users almost never look at anything that looks like an advertisement! In fact, they are more likely to survive a plane crash than click on a banner ad. As the Internet has evolved over time, web users have […]

Success Kid Ran an A/B Test

We at Wingify spend a lot of our time running A/B tests to increase conversions for ourselves and our customers. But oftentimes, we find ourselves wondering about the deeper questions of life. What would happen if Success Kid ran an A/B test? What if overly attached girlfriend got to know about personalization? What if Bad […]

A Psychological Guide to Improving Conversions

According to Harry Levi Hollingworth, the man who brought psychology into the world of advertising, an ad should accomplish 4 things in order to be effective: Attract the attention of the customer Focus that attention on the ad message Make that message memorable Cause the customer to take action For a landing page to convert […]

AB Testing Bulk Discount Offers Increased Average Order Value by 18.94%

Paperstone is a London-based office supplies company. They sell over 20,000 products throughout the UK. And also manage in-house the development and optimization of their online store, www.paperstone.co.uk. Test Background and Hypothesis Almost everyone expects a bulk discount when ordering for office supplies. Paperstone got to know about this significant detail during their customer survey. […]

How AquaSoft increased their sales by 20% doing A/B split tests in multiple phases

AquaSoft was founded in 1999 and is a pioneer in photo presentation software. Their products cover a wide range from slide show creation, desktop publishing, photo books, etc. They recently candidly shared details from their latest A/B testing project, where they used Visual Website Optimizer for increasing sales from their eCommerce site by 20%. Here […]

Video Tutorial: Landing Page Optimization through Multivariate Testing in just 4 minutes

A picture is worth a thousand words. And a video is worth laboring through hundreds of documentation pages and forum threads. The following video shows how to create a multivariate test using Visual Website Optimizer in well under 4 minutes.  The short tutorial is a must watch if you have heard about multivariate testing in articles/blogs; […]

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