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on Conversion Rate Optimization

Resolving User Pain Points Across eCommerce Conversion Funnel

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double to $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get […]

Measuring an Inbound Campaign through the Conversion Funnel

If you thought measuring the success of your inbound campaign is a tedious job, well don’t worry, you are not alone. According to a study conducted by Hubspot, 25% of marketing professionals admitted to ‘proving ROI’ as the biggest challenge they face. For measuring success, it is important to understand that the effectiveness of an […]

5 Ways to Utilize Thank You Pages for Better Conversions

Thank you pages are usually an after-thought, a quickie, a clumsily put up half-hearted meal. Why? Because all your effort and energy has gone into creating that high-converting landing page. And once a customer converts, you show them a template ‘thank you’ message which ends the conversation then and there. You know what you have just done? Left […]

One Simple Trick to Push Visitors Down the Conversion Funnel

Leave your prospects wondering about the offer and chances are you’ll lose them right there. No one really “wants” to click those “Join Now”, “Free Updates” buttons, you know. There’s nothing thrilling about filling up forms or clicking various call-to-action (CTA) buttons all over the Internet (in case you haven’t realized it by now). But […]

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