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on Conversion Rate Optimization

Content Marketer’s Guide to Conversion Rate Optimization

Your website is your number one tool for lead generation and likely your number one customer acquisition tool as well. An appealing site that catches your visitor’s eye is great, but what if that traffic is making zero impact on your bottom line? It’s a common problem. In fact, the global eCommerce conversion rate in […]

Resolving User Pain Points Across eCommerce Conversion Funnel

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double to $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get […]

How to Write Content for a Better Conversion Rate

Did you know that enterprise satisfaction with their conversion rate has been decreasing over the last four years! According to Econsultancy, only about 22 percent of businesses are satisfied with their conversion rates. Achieving satisfactory conversion numbers is the true ROI of Marketing, and to win this game, you must work primarily on the basics — […]

7 Tools to Level Up Your Content Promotion Game

We live in the information age, so naturally there is too much content to read out there! That’s incredible for a reader who’s spoiled for choice, but where do us humble writers begin? Content is the cornerstone of inbound marketing and we all know how difficult it is to write something worthwhile! So most of […]

How to Generate More Leads Using Content Marketing

Content Marketing is the most popular buzzword in the marketing world these days. If you are doing business in the online space, content marketing forms a major part of your marketing initiatives. Whether it’s a simple influencer e-mail or your entire website with hundreds of thousands of articles, everything falls under the umbrella of content […]

The Why And How of Creating ‘Snackable’ Content

 ‘Brevity is the soul of wit’ When you Google ‘Future of content marketing’, you’re bombarded with tips and tricks that claim to change the world of content, but it takes just a quick scan to relegate it to junk. Rarely, you come across a priceless gem, like this quote, that makes you stop and think. I’ll […]

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