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on Conversion Rate Optimization

3 Ways to Increase Conversions Using Heatmaps

Heatmaps within Visual Website Optimizer are great for getting an overview of how visitors behave on a landing page or website, but I frequently see that people don’t really use them to make a decision on anything. That’s unfortunate, because analytics and information should support decision making, and not just “provide an overview”. To show […]

A/B Testing + Clickmaps = Awesomeness

Do you know where visitors are clicking on your website homepage? Do you know which parts of your website are hotspots that attract visitor attention? You can, of course, fire up your web analytics tool and tell me that 20% visitors go to sign up page after visiting homepage but that information doesn’t tell you […]

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