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on Conversion Rate Optimization

[Infographic] The Anatomy of a Perfect Checkout Page

So you’ve spent time, money and effort creating your online shop. Your landing page is engaging, your product descriptions are tempting and your product photos are spot on. You have a steady stream of traffic coming to your site – but are your sales figures matching up? If not, it might be time to optimize […]

Facebook Login Reduces Ecommerce Sales (Case Study)

It is generally accepted that an easy ecommerce checkout experience will result in increased sales and better conversion rates. One of the best ways to do that is to provide Facebook login during the the checkout process. After all, research from Social Labs shows that almost 50% of ecommerce visitors are logged in to Facebook […]

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