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on Conversion Rate Optimization

How to A/B test AdSense revenue using custom channels

Revenue from Google AdSense can be increased in two ways: either increasing total traffic on your page to have more ad impressions available OR optimizing click-through-ratio (CTR) on ads. There are a ton of variables that can affect CTR (and thus the performance of AdSense): number of ads on page, location of ad units, unit […]

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