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case study

A/B testing with competing goals: newsletter CTR increased by 190%, but clicks on RSS feed…

Posted in A/B Split Testing, Case Studies on
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Many times A/B testing is not limited to a single conversion goal. In fact, your test variations usually affect many different conversion goals on your site such as free trial signups, paid signups, newsletter subscription, etc. Measuring all these goals for a test is important because a variation may work brilliantly for one goal (e.g. it increases free signups) but may perform worse for your other goals (e.g. decreases your paid signups). If you don’t measure multiple goals for your A/B test,

Anti A/B testing: signups increased by 60% after removing the blog header

Posted in A/B Split Testing, Case Studies on
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Traffic coming to a specific blog post rarely goes on to read your other blog posts. A visit to homepage or product page from a blog reader is even rarer. No wonder, blogs have unusually high bounce rates. The Visual Website Optimizer blog gets a ton of traffic, but only a trickle of it ultimately converts into signing up for the free 30 day trial.

Our original blog design is shown below;

The attack of red buttons: how GSM.nl reduced bounce rate by doing a simple change

Posted in A/B Split Testing, Case Studies on
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It has been criticized, but it is always guaranteed to work. What is that we are talking about? Yes, you guessed it right: red buttons! No matter how many people consider such A/B tests as a trivial exercise, every now and then they have been demonstrated to increase conversions.

The theory of red buttons also worked for one of the Visual Website Optimizer’s users,

How ReplaceDirect used A/B testing to reduce cart abandonment by 25%

Posted in A/B Split Testing, Case Studies on
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ReplaceDirect, a Visual Website Optimizer customer, is a successful Dutch e-commerce site. It’s one of the biggest retailers in the Netherlands in the field of parts and accessories for notebooks and other mobile equipment. The main focus is on energy products like batteries and power supplies, but the product range is quite extensive.

They recently did an A/B test using Visual Website Optimizer where the winning variation reduced cart abandonment by 25%.

Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Posted in How To, News on
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We had launched clickmaps and heatmaps for A/B tests recently in Visual Website Optimizer. Since then it has become the most popular feature amongst our users. We aren’t surprised by the success of this new feature because it gives a new angle to A/B test results. While you can always get information about conversion rate, bounce rate and other hard metrics from standard reports, visualizing “hotspots” on a page has a charm of its own.

A/B test case study: how two magical words increased conversion rate by 28%

Posted in A/B Split Testing, Case Studies on
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When we saw the results Soocial had got from their latest A/B test, we were astonished! They added just two words next to the Sign up button and the conversions shot up by 28%. If we say the phrase was one of these: “Sign up for Free”, “It’s Free” or “Free Signup”, can you guess which one did the trick? That is precisely the beauty of A/B testing, you can never guess what works – they only way out is to actually test it.

Do trust badges on websites work? Oh yes! 32% increase in conversions

Posted in A/B Split Testing, Case Studies on
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These days you have all sorts of trust badges available to put on your websites. Some are SSL badges, some are good business practices badges and some are even carbon neutral certification badges. But do these badges have any effect?

A Visual Website Optimizer user, Karsten Lund (a conversion specialist from Atcore), recently carried out a six-month long A/B test to determine whether an E-mark badge (certifies ethical conduct of Danish businesses) impacts conversion rate.

Left v/s Right Sidebar – which layout works best?

Posted in A/B Split Testing, Case Studies on
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Answer: none. Using Visual Website Optimizer on my blog, I tested the layout of sidebar to see if it has any effect on bounce rate. Particularly, I tested whether the sidebar in right (default on many blogs) works better than the sidebar on left. The answer for my case turned out to be that it doesn’t really matter. (Though it may differ for you – you should A/B test it, it is really quite simple).

How RIPT Apparel increased their sales by 6.3% using Visual Website Optimizer

Posted in A/B Split Testing, Case Studies, Multivariate Testing on
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RIPT Apparel is a Chicago-based online retailer of one-of-a-kind designer tees and wearable art. They sell one new design by a new artist every day starting at midnight CST for $10 and it is only available for a period of 24 hours. After that period, the design rests in peace forever in the T-shirt graveyard and a new one takes over its place. The sense of urgency created by limited availability of the design can be used effectively to drive sales and that is what RIPT Apparel did in their first A/B test.

Debunking seven common excuses for not doing A/B testing

Posted in A/B Split Testing on

Most likely, A/B testing isn’t a must do activity for you.  After all, it requires spending some time thinking what to test and then some more time is required for coming up with interesting variations. (Luckily, VWO has removed all the technical and integration hassles so you save time there). All in all, it requires time and effort investment, whose value and returns may not be obvious to you.  Fully agree with you on that front.