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on Conversion Rate Optimization

Tag Archives case study

In the past, we have featured a number of A/B testing case studies. In many of those case studies, a number of elements change which contribute to increased sales and conversions. However, this case study is special. Here a single (seemingly trivial) change was responsible for increasing sales by as much as 34%. This is unprecedented and, of course, is…

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates. Essentially, there are five steps to increasing conversion rate: Identify a challenge Define your test hypothesis Decide whether to do A/B testing or multivariate testing Run the test and analyze results Derive lessons from it If these steps sound…

Many times A/B testing is not limited to a single conversion goal. In fact, your test variations usually affect many different conversion goals on your site such as free trial signups, paid signups, newsletter subscription, etc. Measuring all these goals for a test is important because a variation may work brilliantly for one goal (e.g. it increases free signups) but…

ReplaceDirect, a Visual Website Optimizer customer, is a successful Dutch e-commerce site. It’s one of the biggest retailers in the Netherlands in the field of parts and accessories for notebooks and other mobile equipment. The main focus is on energy products like batteries and power supplies, but the product range is quite extensive. They recently did an A/B test using…

These days you have all sorts of trust badges available to put on your websites. Some are SSL badges, some are good business practices badges and some are even carbon neutral certification badges. But do these badges have any effect? A Visual Website Optimizer user, Karsten Lund (a conversion specialist from Atcore), recently carried out a six-month long A/B test…