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on Conversion Rate Optimization

VWO eCommerce Cart Abandonment Report 2016

Cart abandonment has long been one of the biggest pain points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60% across all websites. In other words, 6 out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to […]

The Mega Guide to Reducing Shopping Cart Abandonment

Boy, that’s a frustrating number! You calculated it. Didn’t you? According to Baymard Institute 67.44% of shopping carts are abandoned online. (Click to tweet) If you want the industry-specific stats, here is some data from the latest SaleCycle study: I understand. No really. Putting in so much effort to get visitors on your site, laying […]

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