Cart abandonment has long been one of the biggest pain points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60% across all websites. In other words, 6 out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to […]
Tag Archives cart abandonment
[Infographic] Shopping Cart Abandonment Accounts for $18 Billion in Lost Revenue Each Year
In a recent study by Surepayroll on over 19000 consumers, it was found that, on an average, 68% shoppers abandon their online shopping carts. More than 50% of the surveyed users, attributed unexpected costs at checkout as the major reason for not completing their purchase. The second most common reason was that they were just […]
The Mega Guide to Reducing Shopping Cart Abandonment
Boy, that’s a frustrating number! You calculated it. Didn’t you? According to Baymard Institute 67.44% of shopping carts are abandoned online. (Click to tweet) If you want the industry-specific stats, here is some data from the latest SaleCycle study: I understand. No really. Putting in so much effort to get visitors on your site, laying […]
How ReplaceDirect used A/B testing to reduce cart abandonment by 25%
ReplaceDirect, a Visual Website Optimizer customer, is a successful Dutch e-commerce site. It’s one of the biggest retailers in the Netherlands in the field of parts and accessories for notebooks and other mobile equipment. The main focus is on energy products like batteries and power supplies, but the product range is quite extensive. They recently […]
