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on Conversion Rate Optimization

32% Increase in Conversions by A/B Testing for The Right Reasons

Good design is good business, as Thomas J Watson so succinctly put. Naturally then, the problem of business is discovering ‘good’ design. And the answer, on-going testing. Offline businesses struggle at this because data is infinitely difficult to gather. Luckily for online businesses, gathering data has never been a problem. Over the last few years, […]

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