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on Conversion Rate Optimization

How to visualize A/B test results? Shiny new charts to the rescue

Graphical visualization of dense information is perhaps the most important component for metrics-heavy apps such as Visual Website Optimizer. Accordingly, intuitive display of A/B test results is a priority for us. In the same spirit, we’re happy to  introduced new test result charts. Take a look at the screenshot below and bask in awesomeness: On […]

Debunking seven common excuses for not doing A/B testing

Most likely, A/B testing isn’t a must do activity for you.  After all, it requires spending some time thinking what to test and then some more time is required for coming up with interesting variations. (Luckily, VWO has removed all the technical and integration hassles so you save time there). All in all, it requires […]

What hackers have to say about A/B testing

Well, OK, the post is not about exactly the kind of hackers who do nasty stuff, breaking into computers and systems. This post is rather a compilation of best discussions on A/B testing at my favorite online hang out: Hacker News. That forum is a must visit if you can relate to startups, technology, science […]

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