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on Conversion Rate Optimization

Bunch of small, new features in Visual Website Optimizer

In the last two days, we have released a bunch of small, unrelated new features in Visual Website Optimizer. Here they are: Exclusion of IPs: this was a much-requested feature to be able to exclude certain office IPs from getting tracked during tests. This wasn’t previously possible and hence caused some bias in the test […]

Why Melvin loves Visual Website Optimizer?

We are starting a new series to profile testimonials and success stories of users who love Visual Website Optimizer. The idea of I Love VWO series came to us when one of our users, Melvin Ram, sent us a testimonial full of praises (without asking, how fantastic of him!). Following is what Melvin Ram from […]

Visitor Segmentation for A/B and Multivariate Tests

Most of the times you create and run A/B tests on all your website visitors. But there may be cases when you would like to test your ideas only for a particular segment for visitors. For example, you may want to test if a stripped down layout of website works better for returning visitors. Or […]

Left v/s Right Sidebar – which layout works best?

Answer: none. Using Visual Website Optimizer on my blog, I tested the layout of sidebar to see if it has any effect on bounce rate. Particularly, I tested whether the sidebar in right (default on many blogs) works better than the sidebar on left. The answer for my case turned out to be that it […]

A dead-simple trick to create site-wide A/B split tests

With Visual Website Optimizer, we like to keep things extremely simple. However, don’t mistake simplicity of VWO for less number of features. It is the job of a good UI designer to present a tool in layered fashion: core essential features being obvious to most users, while letting advanced users use plethora of other features […]

Architecture update: leaner, meaner and faster A/B tests

In our mission to be the best A/B testing platform on earth, we have recently updated Visual Website Optimizer architecture. This blog post updates what has changed and why. Prelude: phasing out of optional page tagging code In addition to tag-less testing which required no code changes, VWO had optional code for people who liked […]

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