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ab testing

eCommerce Best Practices Yield a 250% Increase in Conversions

Posted in Case Studies, Conversion Optimization on
Clear USP on Header

Let me tell you this right away. This case study will serve to reveal a number of little things that can make a world of difference to your website conversions and sales. And it will be tempting to A/B test these changes without a second thought.

Do not.

The lure of conversion rate optimization lies in the possibility of gaining disproportionately huge dividends. Sure, implementing best practices may get you gold.

A/B test proves that women find bearded men more attractive

Posted in Case Studies on
gosling

Yes, you heard that right. The age old debate has finally been put to rest. For many years now, researchers have presented us with conflicting studies about whether women find bearded men more attractive or the clean-shaven ones. For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies claiming face fuzz is the way to go. But now, a US-based eCommerce website has finally A/B tested their way to the truth.

(Infographic) How Sports Marketers Can Increase Online Sales

Posted in News on
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With the MLB World Series fever in full swing, it’s a good time for online sports marketers to tap into the craze and increase online sales and bookings.

The top 5 MLB teams make for a collective valuation of $8.2 billion with the New York Yankees right at the top with a massive $2.5 billion valuation. If you look at the annual spend of Americans on sports each year, the number touches an eye-popping $25 billion. 

Success Kid Ran an A/B Test

Posted in A/B Split Testing on
Success Kid

We at Wingify spend a lot of our time running A/B tests to increase conversions for ourselves and our customers. But oftentimes, we find ourselves wondering about the deeper questions of life. What would happen if Success Kid ran an A/B test? What if overly attached girlfriend got to know about personalization? What if Bad Luck Brian got into content marketing?

And answering these questions is no easy task. They need deep research.

Why Random A/B Testing is a One Night Stand

Posted in A/B Split Testing, Conversion Optimization on
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So you run a test or two, have your moments of virtual euphoria and promise yourself to roll out a meticulous Conversion Rate Optimization (CRO) strategy to increase website sales and revenue. But then… You lose steam, the inspiration wears off, you don’t have the time or the mental bandwidth to conduct the research this “long and winding” process requires. You want quick, Flash-like results, so you give into the delicious temptation of running more random tests.

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

Posted in A/B Split Testing, How To on
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4 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it was a hit! A/B testing was still a lesser known term then. Today, it is something data-driven marketers swear by. In one of our user surveys, someone also went on to call it “the bread and butter of his job”.

But do we do it right? Are we chasing the right metrics? Are our hypotheses strong enough?

A/B Testing CTA Button Text Increased Clickthroughs by 33.1%

Posted in Case Studies on
empire-flippers-comparison-image

Empire Flippers is a company started by two website brokers, Justin Cooke and Joe Magnotti, to help out online entrepreneurs expand their “online empire” through buying and selling websites and businesses. They run on a ‘marketplace model’ where people can list their established and profitable websites for sale. Their goal is to become the #1 place people go to when they think about virtual real estate.

The website has a sidebar on the right which is used to collect leads and also take people to the ‘Create my Account’

10 Tips to Write Headlines that Convert

Posted in How To on
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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

The above quote by David Ogilvy, widely known as ‘The Father of Advertising’, might seem dated and quaint in today’s world of online marketing. After all, a sales or lead generation webpage has many more elements beyond ‘headline’ and ‘copy’. What about images,

Launching VWO: The Next Generation of Visual Website Optimizer

Posted in News on
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Update 4pm IST, June 27 2014 (added more clarification in FAQs): The new update of Visual Website Optimizer is immediately available for all our current customers. Login to your account and a simple click on the dashboard will shift your account to the new VWO. No changes required on the existing VWO code on your website. All your existing reports, settings and campaigns will be preserved. The current campaigns in your account will keep running smoothly.