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on Conversion Rate Optimization

The Art of Being Stupid – Why Testing Matters More Than Everything Else

Note: This is a guest article written by Tyler Hakes, the strategy director at Optimist, a full-service content marketing agency. He’s spent nearly 10 years helping agencies, startups, and corporate clients achieve sustainable growth through strategic content marketing and SEO. Any and all opinions expressed in the post are Tyler’s. Almost 10 years ago, I […]

Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30%

CORGI HomePlan provides boiler and home cover insurance in Great Britain. It offers various insurance policies and an annual boiler service. Its main value proposition is that it promises “peace of mind” to customers. It guarantees that if anything goes wrong, it’ll be fixed quickly and won’t cost anything extra over the monthly payments. Problem […]

15 Conversion Rate Experts Share Why to Step Up from A/B Testing to Conversion Optimization

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business’ leaks, making educated […]

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