Talk to a sales representative

+1 844-822-8378
or

Write to us

Tag Archives ab testing

How VWO Affects your Site Speed

A recent post published on the ConversionXL blog highlighted a study conducted to find out how different A/B testing tools affect site speed. VWO was among the tools compared and we feel the results of the study are not an accurate reflection of our technology. In this post, we are going to highlight some aspects of the study that had…

Featured for Zalora VWO Conversion Optimization Case Study

About ZALORA Founded in 2012 by Rocket Internet, ZALORA is the fastest growing online fashion retailer in Asia, currently operating in 10 countries in the Asia Pacific (APAC) region - Singapore, Hong Kong, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam as well as Australia and New Zealand under the name THE ICONIC. In its four years of existence, ZALORA has raised $238…

MultiVariate2

A part of keeping our customers happy is continually making the user-experience simpler. We want our customers to work with tools that help them make informed decisions, and the just-rolled-out Multivariate Testing (MVT) updates are aimed at accomplishing the same. VWO’s MVT testing has helped set up more than 300,000 testing and personalization campaigns for our 4000+ customers. We’re releasing…

CRO_Tips2016_2

Conversion Rate Optimization (CRO) has greatly risen in popularity across various online industries, in recent years. And in all probability, it’s going to receive even more attention in 2016. However, with the increased recognition and acceptance of CRO, and the ever-changing consumer behavior on the internet, conversion rate optimization has to evolve. As reported in 2015, the usage of the…

Common CRO Mistakes

Conversion Rate Optimization is a scientific process. It involves multiple intricate steps that are often time-taking. For this reason, many CRO newbies (and even "experts) try to cut corners. However, they end up making several mistakes. Many times, they miss out on conversions. And sometimes, even worse, they lose revenue. This post aims to make you aware of such common…

Featured Image

A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions. Scientists and engineers have been using the scientific method of experimentation…

A/B testing guide - Infographic

Imagine that you’re redecorating your house. You head to the hardware store to buy some paint, where you and your friend flick through shades in the catalogue. However, while you like soft apple green, your friend likes blueberry white. So what do you do? You bring home two swatches and paint some test patches to see how they compare to one another…

CONVERSIONRATE

Conversion Rate Optimization (CRO) is a process-oriented practice, which essentially aims at enhancing user experience on a website. It starts with proactively recognizing challenges faced by users across a conversion funnel, and addressing them through various tools and techniques. Tinkoff Bank understands the need for a process-oriented approach to CRO and puts it into practice. The following case study tells…