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Tag Archives ab testing

CRO_Tips2016_2

Conversion Rate Optimization (CRO) has greatly risen in popularity across various online industries, in recent years. And in all probability, it’s going to receive even more attention in 2016. However, with the increased recognition and acceptance of CRO, and the ever-changing consumer behavior on the internet, conversion rate optimization has to evolve. As reported in 2015, the usage of the…

Common CRO Mistakes

Conversion Rate Optimization is a scientific process. It involves multiple intricate steps that are often time-taking. For this reason, many CRO newbies (and even "experts) try to cut corners. However, they end up making several mistakes. Many times, they miss out on conversions. And sometimes, even worse, they lose revenue. This post aims to make you aware of such common…

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A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions. Scientists and engineers have been using the scientific method of experimentation…

A/B testing guide - Infographic

Imagine that you’re redecorating your house. You head to the hardware store to buy some paint, where you and your friend flick through shades in the catalogue. However, while you like soft apple green, your friend likes blueberry white. So what do you do? You bring home two swatches and paint some test patches to see how they compare to one another…

CONVERSIONRATE

Conversion Rate Optimization (CRO) is a process-oriented practice, which essentially aims at enhancing user experience on a website. It starts with proactively recognizing challenges faced by users across a conversion funnel, and addressing them through various tools and techniques. Tinkoff Bank understands the need for a process-oriented approach to CRO and puts it into practice. The following case study tells…

user review

We have finally learned to mock HiPPOs, as they no longer can serve as a reliable basis for making decisions. Gut feelings don’t always work and businesses cannot afford to act upon them. That is why we A/B test to verify our hypotheses. It is a clear solution to the problem of being unsure whether your ideas will actually work. Sometimes…

banner_blindness2

Let me present to you one of the most painful facts from the online advertising industry: Web users almost never look at anything that looks like an advertisement! In fact, they are more likely to survive a plane crash than click on a banner ad. As the Internet has evolved over time, web users have become increasingly indifferent to online…

Custom Dimensions - NYC – Canva 2015-08-18 18-45-00

You must have heard the age-old saying, “Do not judge a book by its cover.” Well, it doesn’t quite apply to the World Wide Web. In fact, here the case is just the opposite. A study revealed that web users only take 50 milliseconds — or 0.05 seconds — to form an impression about a website!  People judge a website…

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Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This post aims to help you by bringing all popular CRO terms — basic as well as advanced — at one place. To make the list comprehensive, the terms have been compiled from a…

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With more than 150 case studies on successful A/B tests performed (woah!), the VWO resource library offers a plethora of actionable tips on conversion rate optimization — to newbie and veteran marketers alike. However, going through all of those case studies at once can be a strenuous task. So, I decided to curate the top 10, the learning from which…

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