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Tag Archives ab testing

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With more than 150 case studies on successful A/B tests performed (woah!), the VWO resource library offers a plethora of actionable tips on conversion rate optimization — to newbie and veteran marketers alike. However, going through all of those case studies at once can be a strenuous task. So, I decided to curate the top 10, the learning from which…

gosling

Yes, you heard that right. The age old debate has finally been put to rest. For many years now, researchers have presented us with conflicting studies about whether women find bearded men more attractive or the clean-shaven ones. For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies claiming face fuzz is the way…

Success Kid

We at Wingify spend a lot of our time running A/B tests to increase conversions for ourselves and our customers. But oftentimes, we find ourselves wondering about the deeper questions of life. What would happen if Success Kid ran an A/B test? What if overly attached girlfriend got to know about personalization? What if Bad Luck Brian got into content…

ABvsCRO_new

So you run a test or two, have your moments of virtual euphoria and promise yourself to roll out a meticulous Conversion Rate Optimization (CRO) strategy to increase website sales and revenue. But then… You lose steam, the inspiration wears off, you don’t have the time or the mental bandwidth to conduct the research this "long and winding" process requires. You want quick, Flash-like results, so…

empire-flippers-comparison-image

Empire Flippers is a company started by two website brokers, Justin Cooke and Joe Magnotti, to help out online entrepreneurs expand their "online empire" through buying and selling websites and businesses. They run on a 'marketplace model' where people can list their established and profitable websites for sale. Their goal is to become the #1 place people go to when…

scarcity-perception-headline-example

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” The above quote by David Ogilvy, widely known as 'The Father of Advertising', might seem dated and quaint in today's world of online marketing. After all, a sales or…

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