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VWO BLOG

on Conversion Rate Optimization

Tag Archives ab testing

CORGI HomePlan provides boiler and home cover insurance in Great Britain. It offers various insurance policies and an annual boiler service. Its main value proposition is that it promises “peace of mind” to customers. It guarantees that if anything goes wrong, it'll be fixed quickly and won't cost anything extra over the monthly payments. Problem CORGI’s core selling points were…

It wouldn’t be an exaggeration to say that we at VWO are very passionate about experimentation. Not only have we built a product around A/B testing and conversion optimization, but we are always looking for ways to run experiments on our website. Recently, we got our entire team to actively research and contribute ideas for optimization on our website and…

Whether your current ROI is something to brag about or something to worry about, the secret to making it shine lies in a 2011 award-winning movie starring Brad Pitt. Do you remember the plot? The manager of the downtrodden Oakland A’s meets a baseball-loving Yale economics graduate who maintains certain theories about how to assemble a winning team. His unorthodox…

The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima° and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups.  About the Company Tough Mudder offers a series of mud and obstacle courses designed to test physical…

Note: This marketing infographic is part of KlientBoost’s 25-part series. You can subscribe here to access the entire series of gifographics. If you’ve ever tested your website, you’ve probably been in the unfortunate situation of running out of ideas on what to test. But don’t worry - it happens to everybody. That's of course, unless you have a website testing…

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business' leaks, making educated hypotheses to fix them, and…

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why some organizations practice A/A testing…

Knowing how your users interact with your website helps you learn what motivates or stops them from converting. Naturally, analyzing user behavior (or visitor behavior) is the first step that enterprises operating online should take toward conversion optimization. Travel enterprises, particularly, majorly run their business online. Studying and understanding visitor behavior is, therefore, essential for them. The challenge for them…

The following is a case study about how RuneScape followed a structured conversion optimization (CRO) program to increase revenue on its website. About RuneScape RuneScape is a fantasy massively multiplayer online role-playing game (MMORPG). It was developed by Jagex and launched in January 2001. The popularity of the game is enormous. RuneScape has welcomed over 250 million players to its…

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