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VWO BLOG

on Conversion Rate Optimization

Tag Archives ab testing

The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima° and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups.  About the Company Tough Mudder offers a series of mud and obstacle courses designed to test physical…

Note: This marketing infographic is part of KlientBoost’s 25-part series. You can subscribe here to access the entire series of gifographics. If you’ve ever tested your website, you’ve probably been in the unfortunate situation of running out of ideas on what to test. But don’t worry - it happens to everybody. That's of course, unless you have a website testing…

A/B testing and conversion rate optimization (CRO) are not synonymous, but often confused. A/B testing is exactly what it says—a test to verify different sets of variations on your website. Conversion rate optimization, however, is much more than just testing. Conversion optimization is a scientific process that starts with analyzing your business' leaks, making educated hypotheses to fix them, and…

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why some organizations practice A/A testing…

Knowing how your users interact with your website helps you learn what motivates or stops them from converting. Naturally, analyzing user behavior (or visitor behavior) is the first step that enterprises operating online should take toward conversion optimization. Travel enterprises, particularly, majorly run their business online. Studying and understanding visitor behavior is, therefore, essential for them. The challenge for them…

The following is a case study about how RuneScape followed a structured conversion optimization (CRO) program to increase revenue on its website. About RuneScape RuneScape is a fantasy massively multiplayer online role-playing game (MMORPG). It was developed by Jagex and launched in January 2001. The popularity of the game is enormous. RuneScape has welcomed over 250 million players to its…

You conducted an A/B test—great! But what next? How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? As Deloitte University Press Research on Industrialized Analytics suggests, acquiring information is just the first step of any robust data analysis program. Transforming that information into insights and eventually,…

Coming up with an idea that you want to test isn’t tough. Coming up with one that you should test can be. More often than not, optimizers base their testing on intuitions and best practices, eventually yielding unfavorable results. Some others tend to adopt a myopic approach by keeping only a single aspect of the marketing funnel (acquisition/behavior/outcome) in mind,…

(This is a guest post, contributed by PRWD.) The website redesign. It is often the big money ticket for a business; the project upon which a lot of faith is placed, and improved numbers are expected across the board. Ideally, it is expected to provide a significant improvement in sales and leads figures, based on a modern, seamless and intuitive…

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