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on Conversion Rate Optimization

12 Game-Changing A/B Testing Tips for 2014

A new year demands fresh ideas, resolutions and plans. It’s that time of the year when you pull up your socks and take your conversion optimization strategy a notch higher. Here are 12 A/B testing tips that can prove to be a game-changer in 2014: 1) Follow the Scientific Method A/B testing is nothing short […]

5 most common A/B testing misconceptions

A/B testing is fundamentally a very simple concept. You have a webpage (landing page, homepage or product page) which you call version A. Now you make certain changes to it (changing headlines, buttons, colors, style or layout) and call the changed page as version B. Once you have version A and version B ready, any […]

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