BLOG

on Conversion Rate Optimization

Placing Testimonials on Lead Generation Page Increases Conversions by 50%

Company Background Hotel Institute Montreux is an international institute of hospitality and hotel management in Switzerland. They offer various undergraduate and postgraduate courses in hospitality and business management. The Test The primary lead generation avenue on HIM website is the ‘Receive your free brochure’ page. Originally, the page had a form where a prospective candidate […]

Testimonial Messaging A/B Test Increases Conversion Rate by 22%

This case study is one part of a series of A/B tests conducted by Buildium, a property management software company, that is used to manage more than 600,000 residential units in 31 countries worldwide. The aim of these tests was to market their product to a wider range of property managers. Background Buildium’s competitors have pigeonholed us […]

Contact Us / Login

Product
Resources Home