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on Conversion Rate Optimization

Coaxing out every possible dollar: a “Pricing Page” test you can launch today

Following is a guest post by Joanna Wiebe, who is a conversion-focused copywriter and the writer of the copywriting-for-startups ebook series Copy Hackers (CopyHackers.com). Follow her on Twitter @copyhackers. Okay, so here’s something most web copywriters won’t tell you: copy can only do so much. Even really amazing copy – like stop-in-your-tracks headlines, clear value […]

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