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Tag Archives a/b testing mistakes

Featured Image - 5 Reasons Why A/B Test Fails

There are umpteen case studies out there that will be no less than a miracle… ‘How we took an A/B test and saw a 200 percent jump in conversions’. Like all things shiny and bright this one has a dark side. While the sudden boom in conversions and stories that sell you great promises are not unreal or impossible, they…

Small wins making you miss the larger picture?

We've survived the annihilation predicted by the Mayans and made it into 2013. Ain't that absolutely awesome? What isn't so great is all those testing mistakes you've almost certainly made through 2012, mistakes (or bad practices) that were holding back your A/B testing and Conversion Rate Optimization efforts. For your benefit, here's a quick recap of the sub-optimal practices you…