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a/b testing errors

Seven A/B testing mistakes you need to stop making in 2013

Posted in A/B Split Testing on
Small wins making you miss the larger picture?

We’ve survived the annihilation predicted by the Mayans and made it into 2013. Ain’t that absolutely awesome? What isn’t so great is all those testing mistakes you’ve almost certainly made through 2012, mistakes (or bad practices) that were holding back your A/B testing and Conversion Rate Optimization efforts.

For your benefit, here’s a quick recap of the sub-optimal practices you need to let go of, to truly achieve the gains promised by A/B testing.