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on Conversion Rate Optimization

Tag Archives A/B testing CTA buttons

The Company specializes in offering current and historic prices of new and rare video games and consoles such as Atari 2600 and Super Nintendo. Basically in exchange for a small fee, it ensures you don’t overpay when buying a video game. Background On its product pages, Pricecharting has a call-to-action (CTA) that says ‘Download’. The accompanying text tells you…

Leave your prospects wondering about the offer and chances are you’ll lose them right there. No one really “wants” to click those “Join Now”, “Free Updates” buttons, you know. There’s nothing thrilling about filling up forms or clicking various call-to-action (CTA) buttons all over the Internet (in case you haven’t realized it by now). But if you want people to…

Scanitto Pro is an easy-to-use, one-click scanning software that makes it hassle-free for professionals to convert hard and soft copies into PDFs. And for this, the company offers a free trial download and a paid version of the software. The Business Need Quite simple actually - the business need is to increase paid subscriptions and downloads of Scanitto Pro. Test…