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on Conversion Rate Optimization

VisitNorway.com’s adventures in the A/B Testing land

This case study was first published by VisitNorway.org, which is one of our customers. They have shared their experience of performing A/B tests on their website. The original blog post was in Norwegian and we translated it into English and are reproducing the same below. We are constantly striving to improve Visitnorway.com, and we have […]

Blue link vs. Red link vs. Banner: which one got 50% more clicks?

Beamax, a Belgium based company, manufactures and distributes projection screens for home cinemas and meeting rooms world-wide. They wanted visitors on homepage to go to a site dedicated to ex-demo and one-off items that are sold directly to consumers. (All other screens are sold indirectly through resellers). They admit that it’s a bit odd to […]

A/B testing is not snake oil

Recently on Hacker News, someone commented that A/B testing has become like snake oil, making grand promises to be a panacea for increasing conversion rates. This comment troubled me not because the commenter was wrong (he was!) but because how certain people view A/B testing. Let me put this straight and clear: A/B testing does […]

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