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on Conversion Rate Optimization

Whoa! Free trial button did not decrease paid signups, but increased trial signups by 158%

The case study we are publishing today answers a dilemma that many software companies encounter at one time or another. Should they offer a “free trial” option? Will it decrease the paid signups? One previous case study answered which button increased clickthroughs by 47%: ‘Try demo’ or ‘Buy now’. This case study answers whether having both at […]

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