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on Conversion Rate Optimization

5 Reasons Your A/B Test Fails (And How Not To)

There are umpteen case studies out there that will be no less than a miracle… ‘How we took an A/B test and saw a 200 percent jump in conversions’. Like all things shiny and bright this one has a dark side. While the sudden boom in conversions and stories that sell you great promises are […]

Top 7 split testing blunders you must avoid

This is a guest post from Jeremy Reeves, who is a freelance copywriter obsessed with split testing everything from emails, to landing pages, salesletters and upsell processes. You can find more information about Jeremy’s split-testing services. Split testing sucks! Let’s face it. Testing kind of sucks. For most people anyway. It’s hard to learn… takes […]

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