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on Conversion Rate Optimization

One simple tactic that will always increase engagement – in this case by 40%

In this case study, you will find out how MedienReich ComputerTrainings used one simple tactic to increase site engagement by 40.87%. Company MedienReich ComputerTrainings is a German company which provides various software training courses. On its homepage, MedienReich showcases its services in three broad categories. Open training: Offering training to participants from different companies. Individual […]

Debunking the Social Proof myth

Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion […]

A/B test shows how distractions hurt conversion rates

Visitors to websites are a lot like travelers on a journey. Some want to look around and explore a place (like tourists) while others have a specific destination in mind that they want to reach as quickly as possible without any trouble (like business travelers). Photo by Adam Jones Adding a conversion optimization twist to […]

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