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Tag Archives A/B Split Testing

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Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This post aims to help you by bringing all popular CRO terms — basic as well as advanced — at one place. To make the list comprehensive, the terms have been compiled from a…

Scientific Method

(This is a guest post authored by Ohad Rozen from Toonimo.com) Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. - Bryan Eisenberg So you’ve just stepped into the world of Conversion Rate Optimization. Everyone seems to be advocating A/B testing. But you are still a little disoriented and would appreciate some…

empire-flippers-comparison-image

Empire Flippers is a company started by two website brokers, Justin Cooke and Joe Magnotti, to help out online entrepreneurs expand their "online empire" through buying and selling websites and businesses. They run on a 'marketplace model' where people can list their established and profitable websites for sale. Their goal is to become the #1 place people go to when…

breaktherules

To gain results from testing, you need to believe in it strongly. You cannot look at testing like other channels or tactics and ask, "Okay...so, what's the return from testing this month?" Testing is a culture, a mindset of optimization. You MUST look at the bigger picture here. Sometimes you might end up running a series of unsuccessful or somewhat…

confused.

All of us want to increase our website conversion rate. We all know it can lead to tremendous improvement to our bottom-line. You already know it can increase leads, sales, back-end profits and give you a competitive edge in your industry. But the harsh reality still haunts us. It takes time... energy... resources... and manpower. Even though improving conversion rates has been…

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In this case study, you will find out how MedienReich ComputerTrainings used one simple tactic to increase site engagement by 40.87%. Company MedienReich ComputerTrainings is a German company which provides various software training courses. On its homepage, MedienReich showcases its services in three broad categories. Open training: Offering training to participants from different companies. Individual in-house training: These kind of…

lkr-best-practices

For a long time now, A/B testing experts and consultants the world over have been advising their clients to go for the quick wins on a landing page. And when we talk of quick wins, nothing is quicker than changing headline copy. Unfortunately, in larger organizations, it's also the one that causes a lot of heart burn because marketing and…

CalPont - With social sharing features

Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this 'social media conversion trap'. CalPont is a database…

Marketing Sherpa seamless

As co-founder of an email marketing company I'm lucky enough to see a lot of email marketing campaigns. But let me tell you this: most businesses aren't using email remarketing to lift their conversions and their profits. The upside here is that if you can learn to nail email remarketing you'll not only dramatically lift your conversions but you'll be a…

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