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Tag Archives A/B Split Testing

How VWO Affects your Site Speed

A recent post published on the ConversionXL blog highlighted a study conducted to find out how different A/B testing tools affect site speed. VWO was among the tools compared and we feel the results of the study are not an accurate reflection of our technology. In this post, we are going to highlight some aspects of the study that had…

Featured Image for Jagex Case Study

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the world’s best online games services. Its flagship title, RuneScape, was launched 14 years ago and has seen over 240 million player accounts created in that time. Furthermore, Guinness has recognized it as the world’s most prolifically updated massively multiplayer online role-playing game, as well as…

CONVERSIONRATE

Conversion Rate Optimization (CRO) is a process-oriented practice, which essentially aims at enhancing user experience on a website. It starts with proactively recognizing challenges faced by users across a conversion funnel, and addressing them through various tools and techniques. Tinkoff Bank understands the need for a process-oriented approach to CRO and puts it into practice. The following case study tells…

user review

We have finally learned to mock HiPPOs, as they no longer can serve as a reliable basis for making decisions. Gut feelings don’t always work and businesses cannot afford to act upon them. That is why we A/B test to verify our hypotheses. It is a clear solution to the problem of being unsure whether your ideas will actually work. Sometimes…

banner_blindness2

Let me present to you one of the most painful facts from the online advertising industry: Web users almost never look at anything that looks like an advertisement! In fact, they are more likely to survive a plane crash than click on a banner ad. As the Internet has evolved over time, web users have become increasingly indifferent to online…

Featured Image - 5 Reasons Why A/B Test Fails

There are umpteen case studies out there that will be no less than a miracle… ‘How we took an A/B test and saw a 200 percent jump in conversions’. Like all things shiny and bright this one has a dark side. While the sudden boom in conversions and stories that sell you great promises are not unreal or impossible, they…

Featured Image

Keeping abreast of conversion optimization trends and technologies can be tiring. Even more so when the terms/keywords used by conversion experts are going over your head. This post aims to help you by bringing all popular CRO terms — basic as well as advanced — at one place. To make the list comprehensive, the terms have been compiled from a…

Scientific Method

(This is a guest post authored by Ohad Rozen from Toonimo.com) Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. - Bryan Eisenberg So you’ve just stepped into the world of Conversion Rate Optimization. Everyone seems to be advocating A/B testing. But you are still a little disoriented and would appreciate some…

empire-flippers-comparison-image

Empire Flippers is a company started by two website brokers, Justin Cooke and Joe Magnotti, to help out online entrepreneurs expand their "online empire" through buying and selling websites and businesses. They run on a 'marketplace model' where people can list their established and profitable websites for sale. Their goal is to become the #1 place people go to when…

breaktherules

To gain results from testing, you need to believe in it strongly. You cannot look at testing like other channels or tactics and ask, "Okay...so, what's the return from testing this month?" Testing is a culture, a mindset of optimization. You MUST look at the bigger picture here. Sometimes you might end up running a series of unsuccessful or somewhat…