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A/B Split Testing

A/B Testing CTA Button Text Increased Clickthroughs by 33.1%

Posted in Case Studies on
empire-flippers-comparison-image

Empire Flippers is a company started by two website brokers, Justin Cooke and Joe Magnotti, to help out online entrepreneurs expand their “online empire” through buying and selling websites and businesses. They run on a ‘marketplace model’ where people can list their established and profitable websites for sale. Their goal is to become the #1 place people go to when they think about virtual real estate. The website has a sidebar on the right which is used to collect leads and also take people to the ‘Create my Account’ section. This is what the original page looked like: The folks at Empire Flippers wanted to improve the click-through rate of the Call-to-Action (CTA) button on the right. For this purpose, they ran multiple A/B tests before deciding on an image that showed the best conversion rate. After that, they decided to keep all other elements same and just change the CTA text to…

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

Posted in A/B Split Testing on
breaktherules

To gain results from testing, you need to believe in it strongly. You cannot look at testing like other channels or tactics and ask, “Okay…so, what’s the return from testing this month?” Testing is a culture, a mindset of optimization. You MUST look at the bigger picture here. Sometimes you might end up running a series of unsuccessful or somewhat successful tests before you hit gold with a winning test. That test will be your jackpot. The one whose revenue boost will more than make up for the lost time and money you invested in testing the past few months. The problem here is, you may believe in testing until the end of time, but proving it as a viable investment source can be extremely difficult. When you have nothing much to show for a while, or when you’re spending on testing before you’ve started to gain from it —…

Why Most People are Trying to Increase Conversion Rates in the Wrong Places

Posted in Conversion Optimization on
confused.

All of us want to increase our website conversion rate. We all know it can lead to tremendous improvement to our bottom-line. You already know it can increase leads, sales, back-end profits and give you a competitive edge in your industry. But the harsh reality still haunts us. It takes time… energy… resources… and manpower. Even though improving conversion rates has been proven to be one of the most high ROI activities you can do in your business, sometimes it gets swept under the rug. And sometimes our best intentions don’t translate into actually doing what we know we should be doing. Today, we’re going to discuss what you need to do and where you need to spend your time if you WANT to split-test, but… You’re having a hard time getting started… Want to spend the bulk of your time on the area which will generate the highest ROI… Want to…

One simple tactic that will always increase engagement – in this case by 40%

Posted in Case Studies on
Comparison image

In this case study, you will find out how MedienReich ComputerTrainings used one simple tactic to increase site engagement by 40.87%. Company MedienReich ComputerTrainings is a German company which provides various software training courses. On its homepage, MedienReich showcases its services in three broad categories. Open training: Offering training to participants from different companies. Individual in-house training: These kind of trainings take place at individual companies and are tailored to specific needs. Individual company training: These take place at their training centers and are again tailored to specific needs. Here’s how it looked: The test MedienReich used Visual Website Optimizer to run a Split URL test. It replaced the three broad category types with 8 best-selling courses such as Photoshop, InDesign and AutoCAD. Tracking ‘engagement’ was the primary goal of the test. The variation: Split URL Test results The variation, which displayed the popular courses, had victory written all over…

Proof of why A/B testing on prices works: 60% additional revenue with ZERO effort

Posted in A/B Split Testing, Case Studies on
Price Elasticity Curve A/B tested

Today’s case study is very simple, but has some deep ramifications for anyone selling anything online. It shows how if you’re not A/B testing your prices, you’re probably leaving money on the table. Six Packs Abs Exercises is a website run by Carl Juneau which provides training videos and guides on how to have a set of “rock hard abs”. At the time of the test, the page selling the abs work out looked like this in both Control and Variation: Control: When clicking “Add To Shopping Cart” visitors were taken to the checkout page where the price was $19.95 Variation: Same checkout page, only change was that the price was now $29.95 The Result The above image shows that out of 1227 visitors who saw the original pricing ($19.95), 1.1% ended up buying. Out of the 1375 visitors who saw the $29.95 price, 1% ended up buying. Split testing the…

Seven essential ingredients of a high converting landing page

Posted in A/B Split Testing, Case Studies on
lkr-best-practices

For a long time now, A/B testing experts and consultants the world over have been advising their clients to go for the quick wins on a landing page. And when we talk of quick wins, nothing is quicker than changing headline copy. Unfortunately, in larger organizations, it’s also the one that causes a lot of heart burn because marketing and branding executives are uncomfortable positioning their offerings in the completely new ways suggested by the optimization expert. Today’s case study shows why it makes sense to be continually testing and getting the quick wins. Laura Roeder Social Media provides social media marketing training for small businesses based out of Los Angeles. Their online shops include Zero to Facebook, Your Backstage Pass to Twitter and Creating Fame. For years, they had been using the headline “Could You Use a Free Plan For Promoting With Social Media?” on their homepage, directing visitors…

Debunking the Social Proof myth

Posted in A/B Split Testing, Case Studies on
CalPont - With social sharing features

Social media and how it can be used in digital marketing has been the subject of many articles and is a centerpiece of many digital strategies. However, recently conversion testing has shown that social media can actually harm some websites, but has not yet clearly established why and how to avoid this ‘social media conversion trap’. CalPont is a database management software company based in Frisco, TX. CalPont makes InfiniDB, an award winning, scalable, software-only columnar database for big data analytics applications. CalPont engaged Hathway – a digital agency in California with expertise in strategy and development for mobile and web experiences (yup, I work here) to help establish CalPont’s web presence and optimize the website for end users and search engines. So, after reviewing the social media implementation on the CalPont website, which appears in three areas, Hathway determined that a conversion test was needed to establish if the…

The dummies’ guide to increasing conversions using email (re)marketing

Posted in How To on
Marketing Sherpa seamless

As co-founder of an email marketing company I’m lucky enough to see a lot of email marketing campaigns. But let me tell you this: most businesses aren’t using email remarketing to lift their conversions and their profits. The upside here is that if you can learn to nail email remarketing you’ll not only dramatically lift your conversions but you’ll be a long way ahead of your competitors. Take Flightfox.com: they have been using email remarketing for just three months and it is now accounting for 10% of their overall revenues. TEN PERCENT! If you’re not doing email remarketing you’re leaving money on the table.  In this post I’d like to show you how to get started with email remarketing and give you a basic framework so that you can learn to nail it, just like Flightfox. The following are my three top tips for people who want to begin with email…

A/B test shows how distractions hurt conversion rates

Posted in A/B Split Testing, Case Studies on
Tourists - Allow them to look around and soak in the experience

Visitors to websites are a lot like travelers on a journey. Some want to look around and explore a place (like tourists) while others have a specific destination in mind that they want to reach as quickly as possible without any trouble (like business travelers). Photo by Adam Jones Adding a conversion optimization twist to this analogy, it is the important that you allow the tourist to easily soak in the information and experiences your website offers, and at the same time provide clear directions to business travelers on how they can reach their goal quickly and without fuss. Background This case study is about removing distractions from the path of the business traveler. MoneYou is an online service provider that specializes in  savings, insurance, loans, investment and mortgage products. The company, a 100% subsidiary of ABN AMRO Bank, focuses on simplifying financial products for its clients. They optimize different…

Behavioral targeting in action: how we increased CTR to our careers page by 149%

Posted in A/B Split Testing, Case Studies, How To on
Wingify Job Listing

We have been on the lookout for engineers/designers to join our team at our Delhi office (by the way, we’re still looking, if you are in India and interested then please see our Careers page). To this end, we’ve put out feelers in multiple places and engaged the services of an army of recruitment consultants. Unfortunately, the demand-supply equation of quality engineers and UI/UX rockstars just isn’t in our favor. So now we hear you ask “Okay, what’s this got to do with behavioral targeting?” To increase job applications from our own website, we ran a behavioral targeting campaign aimed at our India audience using Visual Website Optimizer. What we did was simple: we created and displayed a little chicklet on the right hand side of the screen which said “We’re hiring in Delhi :)”. To test effectiveness of the chicklet, half the visitors from India were shown a page with the chicklet and…