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on Conversion Rate Optimization

Placing Testimonials on Lead Generation Page Increases Conversions by 50%

Company Background Hotel Institute Montreux is an international institute of hospitality and hotel management in Switzerland. They offer various undergraduate and postgraduate courses in hospitality and business management. The Test The primary lead generation avenue on HIM website is the ‘Receive your free brochure’ page. Originally, the page had a form where a prospective candidate […]

Unexpected A/B Test Results that Defy Best Practices

Compare Courses provides an exhaustive database of courses to make it easy for prospective students to achieve their professional goals by choosing the most appropriate course for their growth. On their site, you can find, select and get started with education courses that are studied in Australia from all over the world. This includes both […]

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