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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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A/B Testing your way into a great product launch

Josh Ledgard is the co-founder of KickoffLabs. He knows a thing or two about what it takes to create a successful launch page. In this guest post he shares his thoughts on how you could be A/B testing your launch page. You haven’t launched and you don’t know anything about your customer. But you have bought […]

What is the ultimate sales formula on web? (PV – PR = PD)

This is a guest post by Jeremy Reeves. He is a veteran blogger here and an online conversion and profit strategist. Through his little-known unique and innovative profit-boosting techniques, he’s added tens of millions of dollars to his clients bottom-line in EXTRA revenue. You can grab his FREE report, “The 3×3 Formula For Doubling Your […]

Best A/B Testing Case Studies of 2010

Boy, what a year 2010 has been for A/B testing industry and Visual Website Optimizer. We saw tens and hundreds of small/medium sized businesses increase sales and conversions on their websites. Our repository of A/B testing case studies is the proof that A/B testing works! To celebrate the excitement of 2011, I have complied the […]

Rules-of-thumb for A/B and Multivariate tests

I recently got interviewed on Unbounce blog as a conversion hero. In the interview, I shared few rules-of-thumb related to A/B and multivariate testing which you may find helpful. I developed these heuristics while observing and advising hundreds of tests created by Visual Website Optimizer users. So, in this post I will paraphrase and expand […]

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