Retargeting: An Incredibly Powerful CRO Tool

Retargeting: An Incredibly Powerful CRO Tool

“Ads are creepy!” “People don’t like to watch ads!” Such notions regarding ads come around…

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Nida Zehra

Nida Zehra

9 Min Read
CRO Analytics: How Analytics Helps You Ace Your CRO Game (With Examples)

CRO Analytics: How Analytics Helps You Ace Your CRO Game (With Examples)

Google Analytics (GA) is an essential tool for Conversion Rate Optimization as it offers gold-standard…

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Nida Zehra

Nida Zehra

11 Min Read
No, that won’t work

No, that won’t work

Last week I interviewed Ian Harris, a professor of surgery, for my podcast. His research…

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Paras Chopra

Paras Chopra

3 Min Read
Top 13 Best A/B Testing Tools, Platforms & Softwares in 2024

Top 13 Best A/B Testing Tools, Platforms & Softwares in 2024

Aren’t we all familiar with the saying “A good workman never blames his tools”? This…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
How to Choose a CRO Agency That Fits the Bill Profitably

How to Choose a CRO Agency That Fits the Bill Profitably

Despite being a complex process, CRO is essentially web design done right to maximize your…

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Nida Zehra

Nida Zehra

11 Min Read
How to Design Your “Unsubscribe” Page to Hold Subscribers Anyway

How to Design Your “Unsubscribe” Page to Hold Subscribers Anyway

As a responsible brand, you insert the “unsubscribe” links or buttons to emails. But let’s…

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Anastasiia Polokhlyvets

Anastasiia Polokhlyvets

8 Min Read
Top 10 A/B Testing Tools for Mobile Apps & Mobile App A/B Testing Platforms

Top 10 A/B Testing Tools for Mobile Apps & Mobile App A/B Testing Platforms

In today’s mobile-first world, it feels like every other blog post on the internet talks…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read
How To Run 25,000 A/B Tests in 2024

How To Run 25,000 A/B Tests in 2024

There’s a company that has grown twice as fast as S&P 500. Beating the market…

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Paras Chopra

Paras Chopra

4 Min Read
Type 1 And Type 2 Errors In A/B Testing And How To Avoid Them

Type 1 And Type 2 Errors In A/B Testing And How To Avoid Them

A/B testing involves randomly splitting incoming traffic on your website between multiple variations of a…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read
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