on Conversion Rate Optimization

Why and How Should Enterprises Adopt a Culture of Optimization

Every organization abides by a set of values and beliefs, which prompts the culture within the organization. This organizational culture can be seen as the way in which its members relate to each other, their work, and the outside world in comparison to other organizations. An overwhelming 84% of participants in the Global Culture & […]

A Holistic Customer Retention Plan for eCommerce

While eCommerce enterprises realize the impact of customer retention on revenue, there are a number of key challenges that keep them from holistically implementing customer retention strategies. One such challenge is the data complexity involved with calculating certain key metrics such as retention rate. As a result, businesses are making decisions per the metrics that […]

The Psychology Behind a Sale | Persuading Conversions Through Cognitive Biases

Ever wondered why “selling” has such a negative connotation about it? Why is it that the immediate, associative adjective used to describe salesmen is pushy and not helpful? What’s with the bias? We come loaded with pre-conceived apprehensions when making buying decisions. Simply put, we are unable to make a buying commitment until our apprehensions […]

8 Effective Best Practices for SaaS Lead Nurturing Campaigns

Okay, let’s look at some numbers. Companies with strong nurturing programs produce 50 percent more leads at a third less the cost. (Forrester report) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report) As a marketer, you may be sold on the importance of lead nurturing, but perhaps […]

Google Adwords Tips to Create Highly-Converting Search Ads

Running pay-per-click (PPC) ads on Google (through Google Adwords) is a great deal of work. Specifically, because ads require constant optimization — both before the start of a campaign and during a campaign. Moreover, the ads work on real money, and can often prove costly. For this reason, unoptimized or ineffective ads can really hurt […]

7 Things to Know Before Starting With Website Push Notifications

This post was updated on 17/3/2017. Please give it a fresh read for insights into latest statistics and new research around push notifications. Website push notifications are clickable messages sent by a website to their subscribers’ browsers. They work similar to mobile app push notifications (notifications sent by a mobile app which land in your […]


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