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on Conversion Rate Optimization

Kickstart Your Personalization Program With This 4-Step Guide

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users through personalization. There is a large amount of data across the Internet that reinforces the power of website personalization. CMO by Adobe, for example, compiles interesting data about personalization from different sources to present a complete picture on personalized marketing: […]

How Badly Does Your Online Shop Need Live Chat?

From research to purchase, a typical customer journey is fraught with friction and anxiety. 77% of users say they want to contact a real person before buying. Contact can happen through phone, email, chat or social channels. But an overwhelming majority of 73% consumers feel live chat provides the highest satisfaction levels, compared to email […]

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