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VWO BLOG

on Conversion Rate Optimization

Category Archives Research Studies

Cart abandonment has long been one of the biggest pain points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60% across all websites. In other words, 6 out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to understand their users’ behavior better.…

With the constant rise of disruptive technologies and innovative practices, marketing keeps evolving with time. It makes it essential for marketers to always be on top of all trends and developments within the marketing ecosystem. The trends and developments give an idea to marketers about the strategies they’re missing out on and areas where they can improve their efforts. Marketers…

I face this problem a lot. I never find relevant stats for a research at a flash bolt speed. It takes a search phrase and some patient and calm fishing before the desired figures can be pulled out. Information like statistics should be readily available. The figures and decimals are intimidating enough and then if searching for them becomes a…

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