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Multivariate Testing

How to visualize A/B test results? Shiny new charts to the rescue

Posted in A/B Split Testing, Multivariate Testing on

Graphical visualization of dense information is perhaps the most important component for metrics-heavy apps such as Visual Website Optimizer. Accordingly, intuitive display of A/B test results is a priority for us. In the same spirit, we’re happy to  introduced new test result charts. Take a look at the screenshot below and bask in awesomeness:

On the left Y-axis you can see conversion rates for control and different variations.

Yummier than freshly baked cookies: multiple conversion goals for an A/B or multivariate test

Posted in Multivariate Testing, News on

Yay! The most requested Visual Website Optimizer feature is finally here. Now you can set multiple goals for your A/B or multivariate test. Earlier you could only define one goal per test, which was limiting for a lot of users.  But now the game changes completely with multiple goals.

Suppose you are doing an A/B test on your homepage, with the new feature you can now track the performance of variations on any number of goals which can be of different types: click on a link,

Video Tutorial: Landing Page Optimization through Multivariate Testing in just 4 minutes

Posted in A/B Split Testing, Multivariate Testing on

A picture is worth a thousand words. And a video is worth laboring through hundreds of documentation pages and forum threads. The following video shows how to create a multivariate test using Visual Website Optimizer in well under 4 minutes.  The short tutorial is a must watch if you have heard about multivariate testing in articles/blogs; and always wondered what exactly is it. Even if you haven’t heard about multivariate testing, don’t worry – this tutorial with demystify that.